Brand Kit

Guardian brand assets & palette.

Logos, marks, badges, patterns, and the color system used across the Guardian brand — for press, partners, ecosystems, and integrations.

Logotypes

SVG · PNG

Light Logotype

Primary wordmark for use on dark backgrounds.

Open asset folder →

SVG · PNG

Dark Logotype

Primary wordmark for use on light backgrounds.

Open asset folder →

SVG · PNG

Blush Dark Logotype

Wordmark in the Blush Dark brand color.

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SVG · PNG

Lapis Lazuli Dark Logotype

Wordmark in the Lapis Lazuli Dark brand color.

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Logomarks

SVG · PNG · Transparent

Light Logomark

Standalone Guardian symbol for use on dark backgrounds.

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SVG · PNG · Transparent

Dark Logomark

Standalone Guardian symbol for use on light backgrounds.

Open asset folder →

Badges

SVG · PNG

Light Badge

Contained Guardian badge in the light variant.

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SVG · PNG · Transparent

Light Badge Transparent

Contained badge with transparent background — light variant.

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SVG · PNG · Transparent

Dark Badge Transparent

Contained badge with transparent background — dark variant.

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Patterns

JPG · 1920×1080

Pattern A

Background pattern for hero sections, slide decks, and event creative.

Download →

JPG · 1920×1080

Pattern B

Background pattern for hero sections, slide decks, and event creative.

Download →

Surfaces

Eight surfaces and one chroma. Live and measured content sits on the console; authored and institutional content sits on the document.

Console Black#000000Live, measured, technical surfaces. Pure black — no lift.

Ink#08080CDark document surfaces, web UI, deck bodies.

Ink Raised#101017Cards and panels sitting on ink.

Cream#F5F2E8Authored, institutional surfaces. Reports, proposals.

Cream Alt#EDE9DDCard fills on paper.

Vanguard chroma

Oxblood#7A1230Fills, rules, chips, the Vanguard V.

Oxblood Tint#8E1C3ALarge type and rules on dark only — never small text.

Oxblood Deep#42091BWashes and radial fields behind cream type.

Site chroma

Lapis#1E3789Base. The raised state under hover and focus.

Lapis Tint#27429DLarge type and rules on dark only — never small text.

Lapis Deep#152760Fills, rules, chips, and buttons on every page but Vanguard.

Need something specific?

For asset packs, alternate formats, or coordinated co-branding for ecosystems and partners, reach out at audits@guardianaudits.com.